July Launch Pad: First-time favorites



July Launch Pad First time favorites

La Roche-Posay releases new lotion and cleanser

La Roche-Posay has launched two new skin care products to address specific skin concerns. The Lipikar Urea 10% Roughness Smoothing Lotion provides 48-hour hydration, exfoliates without disrupting the skin barrier, and softens rough, dry skin with just one application.

The MelaB3 Cleanser gently exfoliates to reveal a more even skin tone. It uses a combination of Melasyl, Niacinamide, and PHA to cleanse and reduce the appearance of dark spots while maintaining the skin’s moisture barrier. Both products are now available nationwide, offering effective solutions for smoother, more even-toned skin.

La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion retails for $22.99, and the MelaB3 Cleanser retails for $26.99 on the company’s website​ and in US drugstores.

Aveda launches Invati Ultra Advanced hair care collection

Aveda has launched the Invati Ultra Advanced hair care collection, a new vegan, multi-step solution for thinning hair. The collection includes an Exfoliating Shampoo, Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment, and Thickening Foam designed to reduce hair loss by 77% and instantly thicken hair by up to 11%.

Featuring an exclusive triple-action Follicle Vitality Complex, the collection targets thinning hair, boosts follicle energy, and protects the scalp from external aggressors. Its product formulations feature three unique botanical ingredients to address all types of thinning hair.

The Invati Ultra Advanced hair care collection is available now on Aveda’s website​ and costs between $39.00 and $72.00.  



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