USA Women's Basketball announces first ever official beauty partner

USA Women s Basketball announces first ever official beauty partner

USA Basketball and Glossier announced a new partnership with the USA Women’s National Team, marking the first exclusive beauty partnership in the team’s history since 1996. As part of this collaboration, Glossier will gift the 2024 USA Basketball Women’s National Team with packages of skin care, makeup, and beauty products for their summer travel in Europe, including the Olympics in Paris. 

The partnership will also see Glossier’s presence at the USA Basketball exhibition game in London on July 23rd, adding a touch of glamour to the event.

Expanding on success: Glossier and the WNBA collaboration

The partnership with the USA Women’s National Team follows the extension of Glossier’s marketing partnership with the WNBA in March of this year, which built “on a dynamic and innovative collaboration that launched in 2020,” the WNBA reported.

Glossier’s partnership with the WNBA began with a celebration of the extension of Glossier’s Body Hero line, a campaign that kicked off in the 2020 WNBA Bubble season and featured WNBA legend Sue Bird among other players. Since then, Glossier has continued to shine a spotlight on the league’s diverse and self-expressive athletes in national promotions and campaigns.

The recent Stretch Complexion campaign, featuring the Chicago Sky’s Izzy Harrison, Minnesota Lynx’s Diamond Miller and Natalie Achonwa, Dallas Wings’ Stephanie Soares and Washington Mystics’ Ariel Atkins, is a testament to the evolving and inclusive nature of this partnership.

Over the past four years, “the partnership has further evolved to include courtside signage, content collaboration, the gifting of product to players and influencer events at games,” the release concluded. About the partnership between Glossier and WNBA, the league’s Commissioner Cathy Engelbert shared in a statement that “this collaboration between powerful brands demonstrates that visibility and empowerment matter, and that there has never been a better time to support the multidimensional athletes of the WNBA.”

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