Unveiling the science behind conscious beauty: A glimpse into Grown Alchemist's R&D

Unveiling the science behind conscious beauty A glimpse into Grown Alchemist s R D

To remain competitive in an ever-evolving industry driven by innovative advancement, cosmetics and personal care products, manufacturers rely heavily on their investments in R&D as a cornerstone of progress. Recently, science-backed beauty brand Grown Alchemist launched a revolutionary addition to its skin care collection: the Meltaway Gel-Milk Cleanser. This product features a 95% water-free formula that can be used without water, a 96% biodegradable formula, and 99% natural ingredients.

We spoke to Kelly McDonnell, General Manager of North America at Grown Alchemist, for her insights into the intricate processes behind the burgeoning brand and its most recent product launch. With over 18 years of industry experience, including working with brands like La Mer and Bobbi Brown, McDonnell is working with Grown Alchemist “with green chemistry and innovation in bio-advanced technology led by cosmetic chemists who develop consciously crafted products that are always formulated for better absorption and utilization of the skin, to produce high-performance results, without using any harmful ingredients or packaging, to both people or planet.”

The Brand’s Essence

“Grown Alchemist is a fast-growing beauty brand with a portfolio of products across face, body, and hair,” McDonnell began, and “all of our products are formulated using a combination of min 94% natural active ingredients.” When approaching a new product formulation, she explained, “our in-house product team utilizes market trends and insights on product types and skin concerns to inform customer need states and identify gaps, working with our lab of cosmetic chemists who share the latest technologies and advancements in green chemistry and formulations.”

Source link

About The Author

Scroll to Top