This collaboration integrates Skin Health Alliance’s trusted dermatological accreditation into the Clear platform, offering users an additional layer of assurance when making skin care decisions.
A shared commitment to informed skin care choices
We spoke to Eleanor Lloyd, Communications Manager at Skin Health Alliance (SHA), who explained that the Clear partnership was driven by a mutual goal of helping consumers navigate an increasingly complex skin care market. “With an overwhelming number of products on the market, consumers often struggle to determine which are truly safe and effective,” Lloyd shared.
“By integrating the Skin Health Alliance’s trusted accreditation into Clear,” she elaborated, “this collaboration provides users with instant reassurance that accredited products meet rigorous dermatological standards.”
Both organizations view the partnership as a foundational step toward broader skin care education and transparency efforts. In a press statement, Ahana Banerjee, founder of Clear, commented, “By highlighting independently accredited products, we’re helping our community make safer, more informed choices in their skin care journeys.”
Lloyd echoed this sentiment, and added that “this is just the beginning as both organizations are eager to expand their efforts to further support consumer education and skin care transparency.”
Enhancing consumer access to trusted skin care information
Through this integration, Clear users can now easily identify SHA-accredited products on the platform “at a glance, thanks to the Skin Health Alliance logo displayed directly on product listings,” said Lloyd.
Functionality is also simple, she added: “By tapping on the logo, consumers can learn more about the accreditation process and what it means for their skin.” She confirmed that interested users can also follow a link to the SHA website for more details.
To receive SHA accreditation, products must undergo an extensive review by an independent panel of dermatologists, which “involves an in-depth and comprehensive scientific review to analyze ingredients, an assessment of clinical trial data, and scientific proof of the product’s effectiveness claims,” Lloyd shared.
This feature complements Clear’s existing resources, which include peer reviews and expert insights, reinforcing skin care consumer confidence in making “informed choices based on independent scientific validation, rather than marketing claims alone,” she stated.
Shaping consumer purchasing decisions
The partnership is expected to impact how consumers approach their skin care purchases. “Consumers are increasingly looking for science-backed reassurance before committing to products, and this partnership provides exactly that,” Lloyd said. “By giving consumers access to accredited products’ scientific validation, Clear helps users to prioritize safety and effectiveness.”
Lloyd noted that the availability of dermatologically accredited products on Clear could also encourage increased trust in accredited brands and, ultimately, a push for higher industry standards.
Potential beauty industry impact
The collaboration between SHA and Clear is also expected to influence beauty brands and manufacturers. “As more consumers seek out independently accredited products, brands and manufacturers will be incentivized to pursue higher standards of transparency and safety,” Lloyd explained.
The initiative may encourage brands to invest in independent testing and certification by making SHA accreditation more visible to consumers.
“The Skin Health Alliance’s rigorous review process provides a clear benchmark for credibility, and its presence on Clear makes it more visible to engaged skin care shoppers,” Lloyd said. “This could encourage more brands to invest in independent testing and accreditation, strengthening overall trust in the skin care industry.”
Future expansion plans
Looking ahead, SHA and Clear anticipate expanding their partnership to enhance skin care education and transparency further. Both organizations “are excited about expanding the partnership to further promote independent and trustworthy skin care information globally,” she concluded.
“There are exciting developments ahead, and consumers can expect more features designed to make skin care transparency even more accessible. Watch this space for future updates!”
