Q&A: ZitSticka Brand Director’s insights into navigating teen skin care in 2024

Q A ZitSticka Brand Director discusses navigating teen skin care in 2024

According to recently reported data from Piper Sandler, an investment banking company, US “teens spent 23% more on cosmetics, skin care, and fragrance in 2023 compared to 2022.” As Gen Alpha becomes more interested in skin care than ever before​, manufacturers and suppliers of cosmetics and personal care products who focus their R&D efforts on product formulation processes catering to the unique skin care needs of teens and pre-teens will be better positioned to meet the needs of this growing consumer demographic.

With over a decade of experience at industry leaders including The Estée Lauder Companies and Frank Body, Nisha Karna brings a combination of retail, beauty, and wellness expertise to her role as Director of Brand at ‘tech-meets-skin-care’ brand ZitSticka. We sat down with Karna for her insights into formulating skin care solutions tailored to the unique needs of teens and preteens, navigating the evolving landscape of social media marketing, and charting the course for brand growth and R&D in 2024 and beyond.

CDU: Recently, some skin care products have been in the news because teens and preteens have been using ingredients that are too strong or not appropriate for their skin care needs. What are the skin care needs of teens and preteens, and how do you formulate products to address those needs?

Nisha Karna (NK)​: Teens and preteens are navigating through skin changes and hormonal shifts, and require gentle yet effective skincare products to treat their skin. At ZitSticka, we are very intentional about the ingredients we use to formulate our products and avoid harsh ingredients that might be abrasive or further aggravate young skin. Instead, we focus on high-quality, premium alternative ingredients that are tried and tested such as Niacinamide, Salicylic Acid, Azelaic Acid, Tea Tree, Hyaluronic Acid, and more. 

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