Lara Trump is launching an American-made activewear line that she’s pitching as “patriotism, performance and style all in one.”
A website for the Lara Trump Collection says that the merchandise will be available starting Thursday.
In an Instagram post this week, Trump, the Republican National Committee co-chair, said the clothing “isn’t just activewear — it’s a celebration of strength, resilience, and patriotism.”
“As a triathlete, former track runner, wife, mother, and entrepreneur, I wanted to create something that reflects my passions, beliefs, and lifestyle,” the post said.
“Designed for women from all walks of life, it’s made for the achievers, the go-getters and those striving to be their best every single day,” said the social media message, which included a black-and-white photo of Trump seemingly posing in the brand’s items.
Several Instagram posts from the company and Trump touted that the products were made in the United States.
“Red, white, and blue never looked so good,” one post said, featuring 42-year-old Trump posing in a “USA” tank-top while holding the American flag.
“Every piece is handcrafted in the USA because I believe in bringing jobs back home and making a difference where it matters most,” Trump said.
The launch of the activewear venture comes as Lara Trump’s name has been floated to replace Sen. Marco Rubio (R-Fla.), whom President-elect Trump tapped to serve as secretary of State.
Sen. Rick Scott (R-Fla.) said Tuesday that the president’s daughter-in-law was the “right person to replace” Rubio in the upper chamber.
Lara Trump isn’t the only member of the former president’s family to establish an eponymous fashion brand. Ivanka Trump, the 45th president’s eldest daughter, closed the doors on her apparel company in 2018. At the time, she cited her desire to focus on her work in Washington as a senior adviser in her father’s administration as the reason for shutting the business.
