e.l.f. Beauty launches “your best e.l.f.” for Apple Vision Pro

e.l.f. Beauty launches your best e.l.f. for Apple Vision Pro

Immersive shopping platform and visionOS developer Obsess has partnered with e.l.f. Beauty to launch “your best e.l.f.,” one of the first digital beauty shopping experiences exclusive to the new Apple Vision Pro device. The Apple Vision Pro, a spatial wearable computer that integrates digital content with the user’s physical surroundings, was announced last month and released earlier this week.

“your best e.l.f.”

“The idea behind ‘your best e.l.f.’ was to bring the brand’s storytelling and personality to a new set of customers through Apple Vision Pro,” Neha Singh, Founder and CEO of Obsess shared with CosmeticsDesign. “This first-of-its-kind experience is pivotal for the beauty industry,” she explained, “providing users with a unique sensory shopping immersion complete with gamification and hyper-realistic products.”

The visionOS app is specifically designed for the Apple Vision Pro’s unique interface, which is described on Apple’s website as the company’s “first 3D camera” with the ability to “transform any room into your own personal theater” and “seamlessly blends digital content with your physical space.”

“your best e.l.f.” takes full advantage of the device’s spatial computing functionality, and the digital experience “encourages users to unwind and explore the best versions of themselves through playful, inspirational environments that contextualize an assortment of 3D e.l.f. products” shared a press release​ announcing the launch.

The app is linked to Apple Pay for a streamlined beauty product shopping experience, and offers interactive activities including guided mediations, games, and even stretching exercises designed to encourage users to become their “best e.l.f.”

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