Demand for gluten-free cosmetics is on the rise, says Gluten Intolerance Group

Demand for gluten free cosmetics is on the rise says Gluten Intolerance Group

As detailed in research made available by the Gluten Intolerance Group, “celiac disease is a chronic, autoimmune disease which is the result of an immune system response to the ingestion of gluten (a protein found in wheat, rye, and barley) in susceptible individuals​,” and to date, the disease “affects about 1 in 100 individuals worldwide, or over 3 million people in the United States alone​​.” Those suffering from celiac disease can experience damage to the small intestine, resulting in malabsorption of nutrients from food and other related health issues.

In addition to those diagnosed with active celiac disease, “research suggests that about 6% of the U.S. population is gluten intolerant, which is more common than celiac disease, which affects about 1% of the population​​.” Although cosmetic products are not intended to be consumed and digested, many of those who experience gluten-intolerance or celiac disease and seek to only use gluten-free products to avoid potential allergies or unwanted reactions.

To learn more about the importance of gluten-free ingredient options for cosmetic product formulations, best practices for gluten-free product manufacturing, and the growing demand for gluten-free products, including cosmetics, CosmeticsDesign spoke to Jeanne Reid, Marketing Manager for the Gluten Intolerance Group. Reid is a marketing and advertising professional with 25 years in the retail, restaurant and CPG industries, as well as cause-related efforts.

CDU: Can you share some brief background about yourself, your organization, and your expertise in this area?

Jeanne Reid (JR)​: The Gluten Intolerance Group (GIG) is a nonprofit organization getting ready to celebrate our 50th​ year of empowering the gluten-free community. We’re on a mission to make life easier for everyone living gluten-free, including through our Gluten-Free Certification Organization (GFCO), where we currently certify over 60,000 products as gluten-free. These products have undergone rigorous processes and testing to ensure they’re truly safe for our community. GFCO has certified gluten-free cosmetic products for over 10 years.

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